About COBRAinsurance.com

What We Do

COBRAinsurance.com is a health insurance company that helps workers in-between jobs enroll in affordable health plans. We are a nationally licensed and recognized health insurance agency looking to sincerely help people access and understand insurance.

Over the past 20 years, over 4 million people have obtained insurance through SASid, Inc technologies.

Visit The COBRAinsurance.com Health Marketplace

This website is owned by Smart and Simple Insurance Development and powered by SASid’s insurance technology.

Policies are administrated by InsuranceTPA.com.

HealthCare.gov Recognition: 2024 Elite Plus Circle Of Champions

This recognition from CMS as an Elite Plus member of the 2024 Marketplace Circle of Champions underscores SASid’s achievement in enrolling 500 or more consumers during this Open Enrollment Period. Elite Plus is the highest designation in the Marketplace Circle of Champions.

“We thank SASid, Inc. for their important work and outstanding service they provide to so many consumers during Open Enrollment and beyond,” said Ellen Montz, Director of the Center for Consumer Information & Insurance Oversight within CMS, which oversees the HealthCare Marketplace. “These top enrolling agents and brokers plan an important role in expanding access to coverage.”

Badge of HealthCare.gov Marketplace Circle of Champions

About Smart and Simple Insurance Development

SASid, Inc. was co-founded by brothers Shannon Kennedy (President) and Shawn Kennedy (Vice President) in 1999. SASid is an acronym for “Smart and Simple insurance development” and is the backbone of what we do.

SASid is an industry leader by innovating and evolving proprietary insurance marketing and administration software.  Today, SASid offers the most efficient, user-friendly tools to help our partnerships (Insurance Companies, Brokers, Associations) thrive.


SASid, Inc. has made the Inc. 5000 list five times in the past decade for superior company growth. We are also proud to have been featured in The Wall Street Journal, on CNBC. as well as several leadership books. Our success is due to our leaders, employees and constant ability to innovate within the insurance industry.

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